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Diamond Platnumz, Perseverance and Dedication in His Bongo Flava Music Career, Has Awarded Him World Fame.



Diamond Platnumz, born Nasibu Abdul Juma Issack on October 2, 1989, in Dar es Salaam, Tanzania, is one of Africa's most influential and successful musicians. Known for his significant contributions to Bongo Flava, a Tanzanian genre of music that blends hip-hop, R&B, and traditional Tanzanian music, Diamond has made an undeniable mark in the African music scene.

Here is a brief history of his journey:

Early Life:

  • Birth and Family Background: Diamond Platnumz was raised in a humble family. He grew up in a tough neighborhood in Dar es Salaam and faced many challenges during his early years, including a lack of proper financial resources. Despite this, his love for music blossomed at a young age.
  • Influences: Diamond's passion for music was influenced by his early exposure to the music of African artists and his admiration for Tanzanian musicians like Hussein Machozi and The Kidum. He was also inspired by international music, including R&B and hip-hop.

Career Beginnings:

  • Entry into Music: Diamond’s musical journey started in his teens, performing in local events and contests. His early works were a blend of hip-hop, R&B, and Bongo Flava. He initially released a few songs that didn't gain much attention, but his perseverance began to pay off.
  • Breakthrough: His breakthrough came with the release of "Mbagala" in 2006. The song gained significant popularity and helped him establish a name in the Tanzanian music industry. His music continued to evolve, and he soon became recognized across East Africa.

Rise to Fame:

  • Hits and Success: Diamond Platnumz’s career took a huge leap forward with the release of several hit songs, including:
    • "Kamwambie" (2010)
    • "Nashangaa" (2011)
    • "Number One" (2012)
    • "Utanipenda" (2013)
    • "African Beauty" (2016)
    • "Jeje" (2020)
  • Collaborations: He has collaborated with some of the biggest names in African and international music, such as Wizkid, Tiwa Savage, Nigerian artists like Davido and P-Square, and international stars like Morgan Heritage.
  • Albums: Diamond released his debut album "Lala Salama" in 2010, followed by his second album "A Boy from Tandale" in 2018. The latter solidified his position as an African music giant.

Achievements and Influence:

  • Awards: Diamond Platnumz has won numerous awards and accolades over the years, including MTV Africa Music Awards, Channel O Music Video Awards, BET Awards, and many others, establishing him as one of Africa's most decorated artists.
  • International Recognition: He is known not only for his music but also for his ability to cross over to international markets. His unique sound and style have earned him a massive following across Africa, Europe, and beyond.
  • Business Ventures: In addition to his musical career, Diamond Platnumz has ventured into various business ventures, including a music label called Wasafi Classic Baby (WCB), which has helped nurture other successful Tanzanian artists, including Rayvanny and Harmonize.

Personal Life:

  • Relationships: Diamond's personal life has often been in the public eye, especially his high-profile relationships. He was in a relationship with Tanzanian model and actress Zari Hassan, with whom he has two children. He later dated Hamisa Mobetto, a Tanzanian model, and then Tanasha Donna, a Kenyan singer. He has children with each of these women.
  • Philanthropy: Diamond is also involved in charitable work and has used his fame to support various causes in Tanzania and across Africa, particularly those that benefit youth and education.

Legacy and Impact:

  • Global Influence: Diamond Platnumz has significantly shaped the African music landscape, influencing artists across the continent and beyond. His blend of local Tanzanian sounds with international genres has set the stage for the globalization of Bongo Flava and African music in general.
  • Wasafi Festival and Events: Diamond Platnumz’s Wasafi label has played an instrumental role in promoting Tanzanian music globally. The Wasafi Festival, for example, is one of the largest music events in East Africa, drawing tens of thousands of fans every year.

Conclusion:

Diamond Platnumz remains one of the leading figures in African music, with his unparalleled contributions to Bongo Flava and his continued success in the international music scene. He is a true icon in East Africa and across the continent, paving the way for the future of African music on the global stage.

 

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